BRAZIL | Santa Clara | Red Catucai | Natural

Quick Facts

About This Bean

<p><strong>Region:</strong> <meta charset="utf-8"><span data-ccp-charstyle="normaltextrun" class="NormalTextRun SpellingErrorV2Themed SCXW54038841 BCX8">Conceiçāo</span><span data-ccp-charstyle="normaltextrun" class="NormalTextRun SCXW54038841 BCX8"> do Rio Verde, </span><span data-ccp-charstyle="normaltextrun" class="NormalTextRun SCXW54038841 BCX8">Mantiqueira</span><span data-ccp-charstyle="normaltextrun" class="NormalTextRun SCXW54038841 BCX8"> de Minas, Minas Gerais</span></p> <p><strong>Elevation:</strong><span> <meta charset="utf-8"> <span class="TextRun MacChromeBold SCXW86892523 BCX8" lang="EN-US" data-contrast="none"><span data-ccp-charstyle="normaltextrun" class="NormalTextRun SCXW86892523 BCX8">930-1050 </span><span data-ccp-charstyle="normaltextrun" class="NormalTextRun SpellingErrorV2Themed SCXW86892523 BCX8">masl</span></span><span class="TextRun SCXW86892523 BCX8" lang="EN-US" data-contrast="none"><span data-ccp-charstyle-defn='{"ObjectId":"920dbcde-2834-5e15-a5fa-062170b236ba|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"3",201342449,"1",469777841,"Aptos",469777842,"",469777843,"",469777844,"Aptos",201341986,"1",469769226,"Aptos",268442635,"24",469775450,"eop",201340122,"1",134233614,"true",469778129,"eop",335572020,"1",469778324,"Default Paragraph Font"]}' data-ccp-charstyle="eop" class="NormalTextRun SCXW86892523 BCX8"> </span></span></span></p> <p><meta charset="utf-8"><strong>About: <meta charset="utf-8"></strong><span data-contrast="none" lang="EN-US" class="TextRun SCXW161187161 BCX8"><span class="NormalTextRun SCXW161187161 BCX8">To call Fazenda </span><span class="FindHit SCXW161187161 BCX8">Santa</span><span class="FindHit SCXW161187161 BCX8"> </span><span class="FindHit SCXW161187161 BCX8">C</span><span class="FindHit SCXW161187161 BCX8">la</span><span class="FindHit SCXW161187161 BCX8">r</span><span class="FindHit SCXW161187161 BCX8">a</span><span class="NormalTextRun SCXW161187161 BCX8"> a family business </span><span class="NormalTextRun SCXW161187161 BCX8">doesn’t</span><span class="NormalTextRun SCXW161187161 BCX8"> quite capture the Pereira family’s dedication to their farm—</span><span class="NormalTextRun SCXW161187161 BCX8">it’s</span><span class="NormalTextRun SCXW161187161 BCX8"> a family passion. Established in the early 1900s by Italian and Portuguese immig</span><span class="NormalTextRun SCXW161187161 BCX8">ran</span><span class="NormalTextRun SCXW161187161 BCX8">ts, </span><span class="FindHit SCXW161187161 BCX8">Santa</span><span class="FindHit SCXW161187161 BCX8"> </span><span class="FindHit SCXW161187161 BCX8">C</span><span class="FindHit SCXW161187161 BCX8">la</span><span class="FindHit SCXW161187161 BCX8">r</span><span class="FindHit SCXW161187161 BCX8">a</span><span class="NormalTextRun SCXW161187161 BCX8"> has been passed down through generations of the Pereira family. At the beginning of what we now know as specialty coffee, Fazenda </span><span class="FindHit SCXW161187161 BCX8">Santa</span><span class="FindHit SCXW161187161 BCX8"> </span><span class="FindHit SCXW161187161 BCX8">C</span><span class="FindHit SCXW161187161 BCX8">la</span><span class="FindHit SCXW161187161 BCX8">r</span><span class="FindHit SCXW161187161 BCX8">a</span><span class="NormalTextRun SCXW161187161 BCX8"> was run by </span><span class="NormalTextRun SpellingErrorV2Themed SCXW161187161 BCX8">Moacyr</span><span class="NormalTextRun SCXW161187161 BCX8"> Dias Pereira and his wife, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW161187161 BCX8">Alayde</span><span class="NormalTextRun SCXW161187161 BCX8"> Graciano Pereira. Since </span><span class="NormalTextRun SpellingErrorV2Themed SCXW161187161 BCX8">Moacyr’s</span><span class="NormalTextRun SCXW161187161 BCX8"> passing and </span><span class="NormalTextRun SpellingErrorV2Themed SCXW161187161 BCX8">Alayde’s</span><span class="NormalTextRun SCXW161187161 BCX8"> retirement, the farm is now shepherded by their four children: Fernando, Carlos Henrique, Eduardo, and Luciana—the fourth generation of the Pereira family to dedicate their lives to working the land.</span></span><span class="EOP SCXW161187161 BCX8" data-ccp-props='{"134233117":false,"134233118":false,"335559738":240,"335559739":240}'> </span></p> <div class="OutlineElement Ltr SCXW161187161 BCX8"> <p class="Paragraph SCXW161187161 BCX8"><span data-contrast="none" lang="EN-US" class="TextRun SCXW161187161 BCX8"><span class="NormalTextRun SCXW161187161 BCX8">Through generations of </span><span class="NormalTextRun SCXW161187161 BCX8">hard work</span><span class="NormalTextRun SCXW161187161 BCX8">, the Pereira family knows that consistent and sustainable agriculture starts with taking care of the land. Without biodiversity, a farm simply cannot survive, and out of respect for their father’s hard work and legacy, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW161187161 BCX8">Moacyr’s</span><span class="NormalTextRun SCXW161187161 BCX8"> children approach environmental preservation with the same passion as producing high-quality coffee. Large sections of the farm are reserved to protect native forests and natural water sources.</span></span><span class="EOP SCXW161187161 BCX8" data-ccp-props='{"134233117":false,"134233118":false,"335559738":240,"335559739":240}'> </span></p> </div> <!---->